June 7, 2025 back to top |
Session / Description |
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7:30 am – 8:30 am |
Continental Breakfast
Networking Breakfast (60 minutes) |
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Grab a bite to eat and mingle with your fellow attendees as you prepare for the ultimate in Fordyce Forum conferences! This is your opportunity to find out which sessions your comrades are anticipating, to share challenges facing your organization, and to discuss the latest in tools and technology. For sponsorship opportunities, please contact . |
7:30 am – 8:30 am |
Registration
Registration Desk (60 minutes) |
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We’re here to help! Stop by and pick up your conference pass and program for the event. If you have any questions, this is the place to find us. |
8:30 am – 8:45 am |
Opening Remarks
Welcome Remarks (15 minutes) |
Conference Chair Barbara Bruno will kick off Fordyce Forum 2012 and set the stage for two days of learning and collaboration.
Speaker:
Barbara Bruno |
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8:45 am – 10:00 am |
Keynote Presentation
Making Sense of the Employment Market (75 minutes) |
Turn on the TV and radio and you’re bombarded with competing version of what’s happening in the economy and job market. Joanie Ruge, who has appeared on Fox and the Fox Business Network, CNBC, CNN, ABC, PBS, The Wall Street Journal, U.S. News & World Report, and Forbes, will tell you what she’s seeing happening, and most importantly, what she thinks you should be doing about it in your own recruiting practice.
Speaker:
Joanie Ruge |
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10:00 am – 10:15 am |
Coffee Break
Networking Coffee Break (15 minutes) |
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During the coffee breaks, why not introduce yourself to the person in line behind you and make a new acquaintance? You’re certain to meet lots of like-minded individuals at Fordyce Forum — step out of your comfort zone and see how many new friends you can make! For sponsorship opportunities, please contact . |
10:15 am – 11:45 am |
Business Owner Workshop
Journey to Your Freedom -- Building and Managing Virtual Teams (90 minutes) |
Search firm owners often ask themselves, “How can I increase my firm’s profitability while not giving up quality of life or breaking the bank with increased overhead?” As the Chief Entrepreneur and leader of your business, the decisions on how you spend your time, combined with the types of people you hire, are among the most important decisions affecting your success. From broadening the talent pool that builds your firm to minimizing overhead and increasing your mobility, building a cohesive virtual team could be the key to unlocking all of your dreams. As Tim Ferris says in The 4-Hour Workweek, time and mobility are the currency of the “New Rich” Take a journey w/Jordan Rayboy as he shares his experiences with building and leading his virtual team that produces seven-figures annually at insanely high-profit margins while he travels full time in a rock-star RV. He’ll share what’s worked and how adding specific team members can exponentially increase total production while also increasing your free time to live life on your own terms. Learn from his wrong turns — what wastes your time, sucks away your precious capital, and makes you wish you were a one-man-army again. Additional takeaways include information on how to set expectations and hold your people accountable — even in a remote/virtual model; job descriptions for different functional team members; incentive program ideas for your virtual team; suggestions for keeping top producers; and how to create image of a large successful firm by leveraging PR and a strong web presence.
Speaker:
Jordan Rayboy |
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10:15 am – 11:45 am |
Recruiter Workshop
"Ready, Aim ... Dial!" - Strategic Sourcing for Recruiters (90 minutes) |
It’s important to know how to source for excellent candidates in a multitude of various methods — using both the Internet AND the telephone. But who has time for sourcing when you’re working a full desk? Join Greg Doersching as he walks you through the five critical steps of true strategic sourcing. This interactive workshop will guide you through all the tricks, tips, and toys you will need to become a “Master Sourcer.” In this workshop, you can expect to learn how to:
If you’ve always thought there has to be a better, smarter, and faster way to bring together a call list of candidates, then this is a class you won’t want to miss.
Speaker:
Greg Doersching |
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11:45 am – 1:30 pm |
Networking Lunch
Networking Lunch (105 minutes) |
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Make sure to do some serious networking during lunch! Meet recruiters you don’t know yet, check out the cool stuff our sponsors have to offer, and review with your teams some of the neat things you’ve already learned. There will be tons of fun and exciting new practices for you to put in place when you return to work on Monday! Enjoy lunch and get ready for a power-packed afternoon of more knowledge and sharing! For sponsorship opportunities, please contact . |
1:30 pm – 3:00 pm |
Business Owner Workshop
Planning to Win: Three Fundamental Components of a Successful Search Business (90 minutes) |
In this workshop for owners and managers, Bob will address the three areas which are the foundational building blocks of successful offices—whether a new operation or one with years of tenure. I. Developing an operational business plan (30 min.)
II. Office Metrics (30 min.)
III. Effective Marketing Conversations (30 min.)
This workshop will provide owners and managers with the tools necessary to build a successful operation. We know that when we return home we will confront two barriers: knowledge deficiencies and execution deficiencies. This workshop will help you hurdle the first barrier; you will be responsible for taking care of the second. Always remember that execution is the key to success!
Speaker:
Bob Marshall |
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1:30 pm – 3:00 pm |
Recruiter Workshop
From Zero to Hero: Using Simple Metrics to Significantly Boost Recruiting Performance (90 minutes) |
Recruiting is a Science. Period. If you want to learn what the multi-million dollar billers know, follow, and worship – this is a must-attend session. Prepare yourself to earn a Ph.D. in the Science of Recruiting — and it’s not just all about making more calls. In this session, Jon Bartos will be sharing the critical quantity metrics and why they are important to track in this market environment. He’ll talk about the magic “7” Ratios, what they mean, and how to use them to immediately improve your performance. And you’ll see how to keep a daily focus to ensure you attain weekly, monthly, and yearly goals. Expect to walk away with an in-depth understanding of the quantity and quality metrics; what each metric means and their importance for improving performance overnight; how to implement metrics on your desk; and case studies of recruiters who made minor tweaks that gave them huge increases in billings immediately. There’ll be more, including tools, calculators, and white papers to take home.
Speaker:
Jon Bartos |
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3:00 pm – 3:30 pm |
Coffee Break
Networking Coffee Break (30 minutes) |
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Grab a cup of coffee or tea and mingle with fellow attendees during this networking break between sessions. For sponsorship opportunities, please contact . |
3:30 pm – 5:00 pm |
Business Owner Workshop
Managing the Easy Way (90 minutes) |
Managing is never easy. But it gets easier when we remove the “we vs. them” battle cry. In this session, we’ll focus on how we as managers can work more collaboratively with our account executives to close more deals and make more money - two goals we can all agree on. Moving far beyond the basics, we’ll explore and practice models that will help you help your recruiters work with their clients and candidates to make faster, quality decisions, identify creative solutions, improve clarity of thought, and have greater accountability. Come prepared to learn by listening and learn by practicing in this highly participatory session. You’ll leave the session with specific how-tos on five different ways to think and act smarter, and we’ll practice applying them to familiar management situations as well as each aspect of the placement process. As you implement these how-tos back at the office, you’ll be modeling to your recruiters how they can take these same techniques to the placement process for better results. Our closing action planning will prepare you to implement your new skills when you’re back in the office on Monday.
Speaker:
Kathleen Kurke |
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3:30 pm – 5:00 pm |
Recruiter Workshop
Client-focused Search: Elevate Your Insight, Influence, and Income (90 minutes) |
This is the session you’ve been waiting for – the session where we talk about how you get paid! The Client-focused Search Process will influence the way you present your organization’s service charge, the questions you ask to gather insight, and the way you are perceived by potential clients. This interactive workshop is packed with takeaways that range from ensuring that your search process and client relationship are reflected in your fee agreement to crafting and delivering an influential professional recommendation. We will cover a variety of fee arrangements, the most common forms of resistance to each arrangement, and specific approaches to navigate through that resistance. This session is designed to elevate your insight, influence, and income as you begin to master this consultative Client -focused Search Approach. |
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5:00 pm – 5:30 pm |
Day 1 Wrap Up
Closing Session (30 minutes) |
Conference Chair Barbara Bruno will review Fordyce Forum’s first day of sessions with the audience and will pump you up for Day 2’s agenda!
Speaker:
Barbara Bruno |
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5:30 pm – 7:00 pm |
Networking Reception
Networking Reception (90 minutes) |
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Join us for an after-hours reception – it’s the perfect opportunity to mingle with other attendees and share your takeaways from Day 1 of Fordyce Forum! Stay tuned for more details on location and activities. For sponsorship opportunities, please contact . |
June 8, 2025 back to top |
Session / Description |
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7:30 am – 8:00 am |
Registration
Registration Desk (30 minutes) |
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We’re here to help! Stop by and pick up your conference pass and program for the event. If you have any questions, this is the place to find us. For sponsorship opportunities, please contact . |
7:30 am – 8:00 am |
Continental Breakfast
Networking Breakfast (30 minutes) |
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Don’t miss out on one of the last opportunities to network with your fellow attendees over coffee and a bite to eat….you may just discover a new tip or trick that will make the difference when you get back to your desk! For sponsorship opportunities, please contact . |
8:00 am – 8:15 am |
Opening Remarks
Opening Remarks (15 minutes) |
Conference Chair Barbara Bruno will recap yesterday’s sessions and highlight today’s discussions.
Speaker:
Barbara Bruno |
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8:15 am – 9:30 am |
Keynote Presentation
Take Your Business Through the Roof (75 minutes) |
What can you learn from successful people like Mark Zuckerberg, Jennifer Lopez and Bill Gates that will help you reach higher levels of success? During this Keynote Address with Barbara J. Bruno, CPC, CTS, you will learn the following:
Utilize any of the ideas Barb shares during this Keynote and you will enjoy an return on your investment for having attended the 2012 Fordyce Forum
Speaker:
Barbara Bruno |
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9:30 am – 9:45 am |
Coffee Break
Networking Coffee Break (15 minutes) |
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This is almost the last (quad?) shot to meet your fellow attendees, ask a question of a speaker, and meet with our sponsors. Grab a quick refill and get back to the content! For sponsorship opportunities, please contact . |
9:45 am – 11:15 am |
Business Owner Workshop
What Great Managers Really Do! (90 minutes) |
“…the best boss I ever had.” That is a phrase most of us have said or heard at some point, but what does it mean? What sets a great manager apart from the average manager? There are countless books and articles about the qualities of managers and leaders and whether the two differ; little has been said about what happens in the thousands of daily interactions and decisions that allow managers to get the best out of their people and win their devotion. This workshop is about teaching you what great managers actually DO. This session is designed to help producers, team leaders, and billing managers increase their effectiveness as managers and leaders. It will also contrast the traits of a big biller versus those of an effective manager, how proficiency in one does not constitute success in the other and how the lack of that realization can quickly create an environment of frustration, low productivity, and costly turnover. In this interactive workshop, we will help you hone in on the areas you need to improve to become a more effective manager. You’ll learn your most effective management style. You’ll get a feel for the metrics you want to be tracking, and how to better use them to coach people. And more!
Speaker:
Rob Mosley |
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9:45 am – 11:15 am |
Recruiter Workshop
How to Elevate Your Desk Production to Extreme Heights (90 minutes) |
There are two pieces to the science of recruiting — The Art of Recruiting and the Tactical Art of Recruiting. Both are completely different, but when blended in a balance together they can create more power for an individual than any recruiter that only knows how to use one. Here’s a secret: most recruiters only use one of these art forms! This must-attend session for recruiters will show you how multi-million dollar producers go about blending these art forms to create residual income in this business. Be prepared to reach farther than you ever have as you journey through the real Art of Recruiting. In this session Joel will be sharing The Power of Three and how to use this simple technique to dramatically improve your sendout-to-placement ratio. You’ll learn how to immediately improve your listening skills in order close more deals. You’ll get true client retention strategies: what works, what doesn’t, and how to gain exclusive rights to each job order that comes from your current client base. Walk away with an interactive guide on with practice points and desk level strategies; a worksheet on job-order taking and candidate presentations; instructions on value-centered marketing and recruiting scripts; and a client retention practice worksheet — a must-have if you are going to build residual income in this business.
Speaker:
Joel Slenning |
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11:15 am – 11:30 am |
Coffee Break
Networking Coffee Break (15 minutes) |
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Over a final cup of coffee, share with your fellow attendees one of the best tips you’ve learned so far at the conference and see what others are taking back to their desks. For sponsorship opportunities, please contact . |
11:30 am – 12:30 pm |
General Session
Pinnacle Perspectives Live! (60 minutes) |
Join “Pinnacle Perspectives Live,” the in-person version of the Fordyce column you’ve come to know from the Pinnacle Society, a group of America’s top recruiters. The lively crew (including Kathleen Kurke, John McSpadden, and more) on this on-stage panel will share honest, real-world advice during a candid Q&A. |
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12:30 pm – 1:00 pm |
Closing Session
Closing Session (30 minutes) |
Conference Chair Barbara Bruno will guide the audience through Fordyce Forum 2012 – extracting the greatest takeaways, most memorable moments, and sharing learnings from sessions you may have missed. You won’t want to miss this wrap-up!
Speaker:
Barbara Bruno |