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Session Descriptions

Here is a quick overview of what our speakers will be sharing at Fordyce Forum 2011. If you would prefer to look at the abbreviated agenda at a glance, click here:

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June 7, 2012
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Session / Description
7:30 am –
8:30 am
Continental Breakfast

Networking Breakfast (60 minutes)

Grab a bite to eat and mingle with your fellow attendees as you prepare for the ultimate in Fordyce Forum conferences! This is your opportunity to find out which sessions your comrades are anticipating, to share challenges facing your organization, and to discuss the latest in tools and technology.

For sponsorship opportunities, please contact Danielle@ere.net

7:30 am –
8:30 am
Registration

Registration Desk (60 minutes)

We’re here to help! Stop by and pick up your conference pass and program for the event. If you have any questions, this is the place to find us.

8:30 am –
8:45 am
Opening Remarks

Welcome Remarks (15 minutes)

  • Barbara Bruno photo

Conference Chair Barbara Bruno will kick off Fordyce Forum 2012 and set the stage for two days of learning and collaboration.

Speaker: Barbara Bruno
10:00 am –
10:15 am
Coffee Break

Networking Coffee Break (15 minutes)

During the coffee breaks, why not introduce yourself to the person in line behind you and make a new acquaintance? You’re certain to meet lots of like-minded individuals at Fordyce Forum — step out of your comfort zone and see how many new friends you can make!

For sponsorship opportunities, please contact Danielle@ere.net

10:15 am –
11:45 am
Business Owner Workshop

Journey to Your Freedom - Building and Managing Virtual Teams (90 minutes)

  • Jordan Rayboy photo

Search Firm Owners often ask themselves, “How can I increase my firm’s profitability while not giving up quality of life or breaking the bank with increased overhead?” As the Chief Entrepreneur and leader of your business, your time and your people are your most important assets. Thus, the decisions on how you spend your time, combined with the types of people you hire, are among the most important decisions affecting your success.

From broadening the talent pool that builds your firm to minimizing overhead and increasing your mobility, Building a Cohesive Virtual Team could be the key to unlocking all of your dreams. As Tim Ferris says in The 4-Hour Workweek, time and mobility are the currency of the New Rich.

Take a journey w/ Jordan Rayboy as he shares his experiences with building and leading his virtual team that produces 7-figures annually at insanely high profit margins while he travels full time in a Rock-star RV. He’ll share what’s worked and how adding specific team members can exponentially increase total production while also increasing your free time to live life on your own terms. Also learn from his wrong turns — what wastes your time, sucks away your precious capital, and makes you wish you were a one-man-army again.

Additional takeaways include:

  • Detailed breakdown of metrics tracking and how to set expectations and hold your people accountable — even in a remote/virtual model
  • Formal job descriptions for different functional team members
  • Sample incentive programs for your virtual team
  • How to keep top producers, and what drives them to leave
  • Creating the image of a large successful firm by leveraging PR and a strong web presence
  • Speed Wins — a JO fulfillment process that maximizes candidate delivery in a small, well-organized team
Speaker: Jordan Rayboy
10:15 am –
11:45 am
Recruiter Workshop

"Ready, AIM....Dial!" - Strategic Sourcing for Recruiters (90 minutes)

  • Greg Doersching photo

It’s important to know how to source for excellent candidates in a multitude of various methods — using both the Internet AND the telephone. But who has time for sourcing when you’re working a full desk? Join Greg Doersching as he walks you through the five critical steps of true strategic sourcing. This interactive workshop will guide you through all the tricks, tips, and toys you will need to become a “Master Sourcer.”

In this workshop, you can expect to learn how to:

  • Manipulate “free” LinkedIn to get more results
  • Think like your clients think about candidate sourcing
  • Determine what title is the right title
  • Get twice as many referrals as you’re used to
  • Use .gov sites for candidates
  • …and much more!

If you’ve always thought there has to be a better, smarter, and faster way to bring together a call list of candidates, then this is a class you won’t want to miss.

Speaker: Greg Doersching
11:45 am –
1:30 pm
Networking Lunch

Networking Lunch (105 minutes)

Make sure to do some serious networking during lunch! Meet recruiters you don’t know yet, check out the cool stuff our sponsors have to offer, and review with your teams some of the neat things you’ve already learned. There will be tons of fun and exciting new practices for you to put in place when you return to work on Monday! Enjoy lunch and get ready for a power-packed afternoon of more knowledge and sharing!

For sponsorship opportunities, please contact Danielle@ere.net

1:30 pm –
3:00 pm
Recruiter Workshop

From Zero to Hero: Using Simple Metrics to Significantly Boost Recruiting Performance (90 minutes)

  • Jon Bartos photo

Recruiting is a Science. Period. If you want to learn what the multi-million dollar billers know, follow, and worship – this is a must-attend session. Prepare yourself to earn a PhD in the Science of Recruiting — and it’s not just all about making more calls.

In this session, Jon Bartos will be sharing:

  • The critical Quantity metrics and why they are important to track in this market environment
  • The Magic “7” Ratios, what they mean, and how to use them to immediately improve your performance
  • How to keep a daily focus to insure you attain weekly, monthly, and yearly goals

Attendees with walk away with:

  • An in-depth understanding of the Quantity and Quality Metrics
  • What each metric means and their importance for improving performance overnight
  • How to implement metrics on your desk and immediately get accountable to your personal goals
  • Case studies of recruiters that made minor tweaks that gave them huge increases in billings immediately
  • Take-home tools to use – Metrics Calculators, Target Metrics, ‘Recruiting is a Science’ White paper, and more…
Speaker: Jon Bartos
1:30 pm –
3:00 pm
Business Owner Workshop

Planning To Win: Three Fundamental Components of a Successful Search Business (90 minutes)

  • Bob Marshall photo

In this workshop for owners and managers, Bob will address the three areas which are the foundational building blocks of successful offices—whether a new operation or one with years of tenure.

I. Developing an operational business plan (30 min.)

  • Defining your office—size, niche, etc.
  • Hiring the right recruiter profile
  • Account Executive ‘staged’ training (handouts)
  • Annual Planning Worksheet (handouts)
  • Quarterly Planning Worksheet (handouts)

II. Office Metrics (30 min.)

  • 100 Point Sheet – how to best use this monitoring device (handouts)
  • RPM Dashboard – as a certified trainer of the RPM Dashboard, invented by Jon Bartos, Bob will discuss key ratios and what they mean

III. Effective Marketing Conversations (30 min.)

  • The subtleties of the human voice
  • Why we market
  • Choosing your marketing vehicle
  • The Feature-Accomplishment-Benefit presentation (handouts)
  • Focusing in on the target of your call
  • The ‘Triplicate-Triplicate’ entrance to the call
  • The ‘Call‘ – the verbiage
  • The exit from the call
  • The goals of the call

This workshop will provide owners and managers with the tools necessary to build a successful operation. We know that when we return home we will confront two barriers: knowledge deficiencies and execution deficiencies. This workshop will help you hurdle the first barrier; you will be responsible for taking care of the second. Always remember that, ultimately, execution is the key to success!

Speaker: Bob Marshall
3:00 pm –
3:30 pm
Coffee Break

Networking Coffee Break (30 minutes)

Grab a cup of coffee or tea and mingle with fellow attendees during this networking break between sessions.

For sponsorship opportunities, please contact Danielle@ere.net.

3:30 pm –
5:00 pm
Business Owner Workshop

Managing the EASY Way (90 minutes)

  • Kathleen Kurke photo

Managing is never easy. But it gets easier when we remove the “we vs. them” battle cry. In this session, we’ll focus on how we as managers can work more collaboratively with our Account Executives to close more deals and make more money – two goals we can all agree on.

Moving far beyond the basics, we’ll explore and practice models that will help you help your recruiters work with their clients and candidates to:
-Make faster, quality decisions
-Identify creative solutions
-Improve clarity of thought,
-Have higher accountability

Come prepared to learn by listening and learn by practicing in this highly participatory session. You’ll leave the session with specific how-to’s on five different ways to think and act smarter, and we’ll practice applying them to familiar management situations as well as each aspect of the placement process. As you implement these how-to’s back at the office, you’ll be modeling to your recruiters how they can take these same techniques to the placement process for better results. Our closing action planning will prepare you to implement your new skills when you’re back in the office on Monday.

Speaker: Kathleen Kurke
3:30 pm –
5:00 pm
Recruiter Workshop

Client-Focused Search: Elevate your Insight, Influence, and Income (90 minutes)

  • Jeff Kaye photo
  • Karen Schmidt photo

This is the session you’ve been waiting for – the session where we talk about how you get paid! The Client Focused Search Process will influence the way you present your organization’s service charge, the questions you ask to gather insight, and the way you are perceived by potential clients. This interactive workshop is packed with takeaways that range from ensuring that your search process and client relationship are reflected in your fee agreement to crafting and delivering an influential professional recommendation. We will cover a variety of fee arrangements, the most common forms of resistance to each arrangement, and specific approaches to navigate through that resistance. This session is designed to elevate your insight, influence, and income as you begin to master this consultative Client Focused Search Approach.

5:00 pm –
5:30 pm
Day 1 Wrap Up

Closing Session (30 minutes)

  • Barbara Bruno photo

Conference Chair Barbara Bruno will review Fordyce Forum’s first day of sessions with the audience and will pump you up for Day 2’s agenda!

Speaker: Barbara Bruno
5:30 pm –
7:00 pm
Networking Reception

Networking Reception (90 minutes)

Join us for an after-hours reception – it’s the perfect opportunity to mingle with other attendees and share your takeaways from Day 1 of Fordyce Forum!

Stay tuned for more details on location and activities.

For sponsorship opportunities, please contact Danielle@ere.net.

June 8, 2012
back to top
Session / Description
7:30 am –
8:00 am
Registration

Registration Desk (30 minutes)

We’re here to help! Stop by and pick up your conference pass and program for the event. If you have any questions, this is the place to find us.

For sponsorship opportunities, please contact Danielle@ere.net

7:30 am –
8:00 am
Continental Breakfast

Networking Breakfast (30 minutes)

Don’t miss out on one of the last opportunities to network with your fellow attendees over coffee and a bite to eat….you may just discover a new tip or trick that will make the difference when you get back to your desk!

For sponsorship opportunities, please contact Danielle@ere.net

8:00 am –
8:15 am
Opening Remarks

Opening Remarks (15 minutes)

  • Barbara Bruno photo

Conference Chair Barbara Bruno will recap yesterday’s sessions and highlight today’s discussions.

Speaker: Barbara Bruno
8:15 am –
9:30 am
Keynote Presentation

The Art of The Pushback: How To Manage Clients More Effectively and Drive Your Business Through The Roof (75 minutes)

  • Wendy Doulton photo

How perfect would our job be if we didn’t have clients or candidates?! Unfortunately, being in the people business means we deal with both every day!

In this Keynote, Wendy Doulton will address the Art of The Pushback and explains why we, as the recruiting experts, need to take more ownership in driving better, more collaborative, and ultimately much more lucrative relationships with our clients.

In this presentation, business owners, managers, and recruiters alike can expect to learn:

  • How pushing back in the right way can position you as your client’s “Trusted Advisor”
  • How recognizing that YOU are the expert and that you know MORE than your client does will empower you to drive deals to closure quicker and more effectively
  • That your placement rate will go up because you will learn when to walk away — and when not to
  • Why sometimes staying instead of going IS the right thing to do
  • How pushing back drives greater stakeholder engagement
  • How asking “Why?” when they say “Jump!” is always better than asking “How High?”
  • How to turn the most difficult client into your greatest ally
Speaker: Wendy Doulton
9:30 am –
9:45 am
Coffee Break

Networking Coffee Break (15 minutes)

This is almost the last (quad?) shot to meet your fellow attendees, ask a question of a speaker, and meet with our sponsors. Grab a quick refill and get back to the content!

For sponsorship opportunities, please contact Danielle@ere.net

9:45 am –
11:15 am
Business Owner Workshop

What Great Managers Really Do! (90 minutes)

  • Rob Mosley photo

“…the best boss I ever had.” That is a phrase most of us have said or heard at some point, but what does it mean? What sets a great manager apart from the average manager?

There are countless books and articles about the qualities of managers and leaders and whether the two differ; little has been said about what happens in the thousands of daily interactions and decisions that allow managers to get the best out of their people and win their devotion. This workshop is about teaching you what great managers actually DO.

This session is designed to help producers, team leaders and billing managers increase their effectiveness as managers and leaders. It will also contrast the traits of a big biller versus those of an effective manager, how proficiency in one does not constitute success in the other and how the lack of that realization can quickly create an environment of frustration, low productivity, and costly turnover.

In this interactive workshop, we will provide you with the real skills to answer the following questions:

• What areas do I need to improve to become a more effective manager?
• What is my most effective management style?
• What metrics do I track daily, weekly, monthly and annually?
• How do I better utilize metrics information to coach my people?
• Why don’t my sales people do what I tell them to do?

Speaker: Rob Mosley
9:45 am –
11:15 am
Recruiter Workshop

How To Elevate Your Desk Production to Extreme Heights (90 minutes)

  • Joel Slenning photo

There are two pieces to the science of recruiting — The Art of Recruiting and the Tactical Art of Recruiting. Both are completely different, but when blended in a balance together they can create more power for an individual than any recruiter that only knows how to use one.

Here’s a secret; most recruiters only use one of these art forms!

This must-attend session for Recruiters will show you how multi-million dollar producers go about blending these art forms to create residual income in this business. Be prepared to reach farther than you ever have as you journey through the real Art of Recruiting.

In this session Joel will be sharing:

  • The Power of Three and how to use this simple technique to dramatically improve your sendout-to-placement ratio
  • The “LER” – what it means and how to use it to your advantage and immediately improve your listening skills in order close more deals
  • “Language Power” and the discovery of how Psychology and the use of proper listening skills, then word skills, bring in a far better candidate to your searches than ever before
  • True client retention strategies – what works, what doesn’t, and how to gain exclusive rights to each job order that comes from your current client base

Attendees will walk away with:

  • An interactive guide on how to use LER every day, with practice points and desk level strategies
  • The Power of Three worksheet and how to incorporate it into your job order taking and candidate presentations
  • The Language Power white-paper, and written instructions on how to use this tool to create value-centered marketing and recruiting scripts
  • The client retention practice worksheet — a must-have if you are going to build residual income in this business
Speaker: Joel Slenning
11:15 am –
11:30 am
Coffee Break

Networking Coffee Break (15 minutes)

Over a final cup of coffee, share with your fellow attendees one of the best tips you’ve learned so far at the conference and see what others are taking back to their desks.

For sponsorship opportunities, please contact Danielle@ere.net

11:30 am –
12:30 pm
General Session

Pinnacle Perspectives Liv! (60 minutes)

  • Kathleen Kurke photo
  • Brock Boyd photo
  • Gwen Hix photo
  • John McSpadden photo

Join “Pinnacle Perspectives Live,” the in-person version of the Fordyce column you’ve come to know from the Pinnacle Society, a group of America’s top recruiters. The lively crew (including Kathleen Kurke, John McSpadden, and more) on this on-stage panel will share honest, real-world advice during a candid Q&A.

12:30 pm –
1:00 pm
Closing Session

Closing Session (30 minutes)

  • Barbara Bruno photo

Conference Chair Barbara Bruno will guide the audience through Fordyce Forum 2012 – extracting the greatest takeaways, most memorable moments, and sharing learnings from sessions you may have missed. You won’t want to miss this wrap-up!

Speaker: Barbara Bruno